7 Reasons Your Ecommerce Store Needs Professional Account Management
When starting an online store with high hopes, many people
will post their products for sale on sites such as Amazon, Flipkart, or others.
Initially, their sales will be quite low, and soon after they will become
confused as to why they are not getting any orders, why their advertising
expenses are so high, and why they are receiving warnings about their accounts;
at this point, utilizing ecommerce account management services can be
beneficial.
To put it simply:
1. Improved Product Listings
A product page acts as your store. If the title of your
product page is weak, or if the pictures you use are not attractive, buyers
will not purchase your item(s). Experts in this area will create strong product
page titles; will provide you with quality images of your product(s); and will
utilize appropriate key search words for your product(s). If you have a quality
product page, you will get more clicks and as a result, more orders.
2. Reduced Advertising Expenses
Many sellers are running multiple ads on a daily basis;
however, they often end up spending money on advertising and making very
little, if any, sales. Professionals who specialize in ecommerce will evaluate
your advertising on a daily basis; thus, eliminating those marketing efforts
that are not providing value. Stopping the use of poorly performing keywords
and reducing excessive advertising expenses helps to better manage your
advertising budget and improve your sales profit.
3. Manage Order Processing Effectively
Orders are received from many different locations, and there
are several different steps (packing, shipping, returning, and refunding) to
process an order. If an order is not processed correctly, customers get
aggravated, and your customer rating decreases. The ecommerce
account management services offered for most major marketplaces will help
with managing order processing to ensure that customers receive their orders in
a satisfactory manner.
4. Prevent Account Suspension
Marketplaces have rules. Poor service, late shipments and/or
incorrect listings can lead to account suspension. Account health is constantly
monitored by professionals, who also resolve problems quickly, and respond to
warning messages received to keep your business operating.
5. Manage Your Inventory Effectively
Being out of stock results in lost sales; however, having
too much inventory tied up means too much money sitting idle. Professionals
continually monitor your inventory levels and can tell you when to order more
inventory, stop advertising once you have low inventory, and allow you to
sustain your sales volume.
6. Accumulate More Customer Reviews
Building trust with potential buyers starts with customer
reviews as new customers usually read customer reviews before making a
purchase. Professionals can guide you on how to encourage genuine customer
reviews so they can improve the quality of your products or packaging, making
customers happy and leading to additional customers.
7. Utilize Your Data for Growth
Your seller account has a lot of numbers; sessions, clicks,
sales, and returns etc., and most sellers do not take the time to analyze the
data in their seller account. Professionals analyze your data on a daily basis
to find out what is working and what is not working for your business to
improve weak product performance so you can grow your business systematically.
An Example of a Small Business Owner Success Story
Ravi owns a small-town business selling bedsheets online. He
has no employees. He sells very few bedsheets; therefore, Ravi has very little
money to spend on advertising and receives one warning from his online
marketplace for his poor listing. He seeks help from eCommerce account
management professionals, resulting in a better listing, improved ads, more
reviews, and an increase in daily orders from 3 to 20 in two months. The right
support and guidance for Ravi made a significant impact on his business.
Managing an online store is the same as owning a store and
office combined. There are many moving parts such as listings, ads, inventory,
customer messages, and policies that require time to manage. One incorrect
action may hinder sales. An ecommerce management service will provide
professional assistance and relieve some of your worries.
Your Action Steps
1. Confirm your listing quality for improvement.
2. Assess your ad expenditure.
3. Evaluate your relative inventory levels.
4. Check on your account health.
5. Read customer feedback on your products.
If you don't know what to do, hire a professional.
Professionals resolve issues quicker than you could and facilitate growth of
your online business without wasting money.
Do not wait for your sales to increase on their own! Use professional eCommerce Account Management services
and establish a solid and stable foundation for your online store.
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