SEO Company in Delhi: Challenges and Solutions
In this article, I will be sharing some of the challenges
that businesses go through with SEO service providers in Delhi; as well as what solutions could be utilized to address these challenges.
Challenge 1 – Too Many SEO Service Providers, Too Much
Confusion
Delhi NCR is filled with providers of search engine
optimization, that each provider claims to have the best SEO services. Some
providers claim to get your business ranked on page one of the search engines
within 30 days. Others provide some fancy documentation to show you that they
were able to do something productive, but there is no link to any, measurable
affects of business.
So the problem with all the different types of SEO providers
in Delhi, is that there are too many to choose from, and their are also not
clear enough on which types of services we are to select.
Most SEO companies are selling packages instead of
understanding your business needs, this makes the SEO service become more of a
checklist, than a strategic initiative.
Solution(s) - Select a Delhi SEO Company, that
discusses your goal(s) first. Whether it be leads, sales, local presence or
corporate branding. The overall strategy should be discussed first, and then
pricing. If your discussion is about the “number of back links” you will be
getting, then that is a warning sign.
Challenge 2 - Short-Term Thinking
The majority of the SEO services provided in Delhi create
problems for customers because the execution is short tern. When pursuing high
rankings aggressively, links are built quickly and content is posted with no
real thought behind how consumers will use that content in the long term.
Although short term tactics are effective at times, they can
lead to drops in rankings, decreased traffic and reduced trust.
SEO is not a short term game; it's more like investing and
getting compound interest on the investment.
Solution:
Use an SEO provider that approaches SEO in phases. Start
with fixing the foundation. Then, build on relevance. Finally, build authority.
This method may appear to have slower progress in the beginning, but the
long-term results will provide a more stable outcome than the short-term
results provided by an SEO team that uses short-term tactics.
Challenge 3 - Lack of Transparency
Many business owners are not aware of what their SEO teams
are doing. There are a large number of reports that contain complex information
and technical terms, but provide vague answers to the number of questions that
business owners have.
There should never be ambiguity when it comes to SEO.
Solution:
Make your SEO team simplify everything that they do. A
quality SEO company in Delhi should be able to explain everything they do
clearly, including: what they did, why they did it and what they anticipate the
outcome to be. If an SEO company cannot explain things using straightforward
language, then they likely do not have full control over what they are doing.
An Illustration of the Problem
A Slovak local service business had been given a backlinking
report from their previous agency, but their ranking did not improve as a
result of this strategy change. When they decided to improve their rankings by
changing how they created service-page content, local keywords within service
pages, and optimizing their business profile with Google, they started
receiving inquiries shortly after making these changes. The same website was
used, and the same local area, yet the focus was improved (targeting services
versus advertising).
Challenge 4: Overly Generic Packages for SEO
SEO companies in New
Delhi often sell very generic, inflexible SEO packages that charge the same
price to an ecommerce site, a lawyer, or a local healthcare provider. Many
times this type of approach will not work.
Every business's SEO needs are different, and thus, each
business requires different SEO tactics to achieve its marketing objectives.
Solution:
Be aware of the importance of customization in an SEO plan;
a good SEO company will tailor its content, keyword strategy, and link plan to
meet the specific requirements of the type of business, competition level, and
the amount of available money to spend. SEO has a flexible nature; therefore,
the same must be true for your SEO plan.
Challenge 5: Poor Business Alignment with Your SEO
Activity
Even though you get increased web traffic and improved
rankings, you may find that your sale volume has not changed at all; this is a
very common experience.
Without considering conversion activity, any SEO strategy is
incomplete.
Solution:
Your SEO efforts must work hand in hand with both user
experience and conversion paths (the path users follow through your website). A
quality SEO company in New Delhi will take an interest in what happens after
the user clicks through to your site, rather than solely before the user clicks
through to your site.
Delhi NCR is actually a location that has a competitive edge
on many fronts. Its talent pool is large, costs in the area are reasonable, and
execution speed is reasonably fast. With the proper execution of SEO,
businesses in Delhi NCR can successfully compete on a national and sometimes
international stage as well.
The challenge will be to choose a mindset, versus just
price.
If you are considering using SEO services in Delhi, don’t chase down
shortcuts but instead pursue clarity by asking the right types of questions
that will lead you to long term value.
SEO works best for both parties when treating it as a
business development system, versus just another element on a monthly to-do
list.
If your SEO company located in Delhi recognizes this fact,
you are well ahead of the majority of their competitors.
Comments
Post a Comment