Amazon Marketing Agency India: How the Right Team Changes Your Growth Curve

 

If you are operating on a seller’s account and have noticed that the growth has suddenly been silent, it is most likely that you have already looked for an Amazon marketing agency in India to know whether it was even worth it. After working with many sellers in various industries, we at least realized that the difference between successful accounts and those that do not grow is not the product; it is how things are managed behind it.

Why Sellers Start Looking for an Amazon Marketing Agency India Based Partner

Usually, sellers wait for months before contacting anyone about the problem. This happens because they see months of spending on ads without increasing sales. Another reason is seeing a listing that used to be ranked on the first page start disappearing from there. When a person begins searching for an amazon marketing agency india based service, it means they have already tried fixing the problem on their own.

Here is how the cycle repeats itself:

• Product listings have not been changed since launch.

• Ad campaigns are being launched using the old settings.

• No one is tracking keywords that bring sales.

• It has been a long time since the last account check-up.

None of these problems by itself seems critical. But together, these issues cause most inactive Amazon accounts.

What an Amazon Ad Agency Fixes First

With the help of an Amazon ad agency that the seller hires, the first step involved is always clean up. This refers to analyzing how ad budget is allocated, including the use of negative keywords to prevent any non-related clicks, and also changing bids according to the results as opposed to what was decided at one point. It is not exciting work at all, but it is the most effective starting point.

The Amazon Advertising Agency Difference

The difference that should be noted between ad optimization and the job of an amazon advertising agency is the way how they analyze sponsored ads. The professional company deals with sponsored products, brands, and display campaigns simultaneously, not separately, while sellers, dealing with each campaign individually, bid on their own products, even if they do not know about it.

Is a Full Amazon Agency Worth It?

And that’s the million-dollar question most of the sellers ask at some point in time. An amazon agency specialized just in ads will be helpful to a certain degree, but its effectiveness will remain limited when there are no changes made to the listing behind these ads for the past few months. We’ve encountered cases where sellers spent days trying to optimize their ads but came to understand too late that the major issue was the old-fashioned title and blurry images of their listing.

What an Amazon Marketing Agency Covers Beyond Advertising

More than advertisements, an amazon marketing agency thinks in terms of the big picture: consistency of your brand throughout your catalog, how the reviews are going, and if there is equality between newly launched products and existing best-selling products. It is very normal for a seller to devote initial time to one product, and all other products introduced later on perform poorly compared to this one product. An amazon marketing agency helps to balance all such things.

Going Deeper With an Amazon PPC Agency

In terms of sellers wanting to have more control over paid campaigns, an amazon PPC agency works closely with small details like cost per click, which is per keyword, and conversion rates per campaign type, and budgeting according to seasonality of demand. This level of detail and ongoing concern is difficult to achieve without specific focus, among other factors that come with running a business.

Why India Needs Its Own Amazon Marketing Agency India Strategy

Any strategy created for Amazon in another country will hardly be applicable directly for Amazon India. The GST regulations determine the way of pricing and listings creation. The Indian customers tend to compare the prices on Flipkart and Meesho before buying something. As a result, the actual pricing strategy should be altered. Great Indian Festival, for example, demands inventory and advertising budget planning several weeks prior the beginning of the event.

Exactly this is why using an amazon marketing agency india makes sense instead of hiring an international one since the strategies developed will reflect the actual shopping behavior of Indian consumers, and not their assumptions about customers from another market.

How Caasto Works as Your Amazon Marketing Agency India Partner

This is how we structured our process at Caasto: Listing, advertising, and account management are done by us together as one single service for you, and not in isolation from each other and other agencies. Our Amazon account management services have been structured this way due to our experience of dealing with Indian sellers in compliance with GST rules, competition, and major sales in India.

If you have a presence in multiple marketplaces, we can help you maintain your Meesho account as well.

It is always advisable to check out Amazon's official policy first through Amazon Seller Central.

Final Thoughts

An amazon marketing agency in India that acts as your partner is not magic, but rather persistent efforts that go into those aspects of your account that can get easily ignored when you are juggling all other aspects of your business. It could be getting rid of inefficiencies in ad spend, updating product listings that have been left untouched for months on end, or developing a cohesive plan for your entire catalog.

And when you feel like your growth has stopped and you are confused about reasons for it, do not hesitate to reach out to us at Caasto.